A Erawan Publishing House founded by Éva Fejős a comprehensive renovation of its official website and webshop Appsters The project was designed to create a modern, customer-friendly, yet visually distinctive digital presence – reflecting the brand's personal tone and literary values.

 UX research

The development started with user research, during which:

• • we analyzed the usability problems of the previous site,
  • we collected interviews and feedback from the target audience,
  • We conducted a competitor analysis focusing on e-commerce trends in the book market.

UI design and image renewal

Based on UX insights, we created a completely new, visually clean and feminine image:

• • new color palette, typography and visual language,
  • unique illustrations and image manipulation,
  • mobile and tablet-friendly responsive UI,
    
  • Éva Fejős's personal brand harmoniously integrated into the surface.

Integrated webshop with modern features

The central element of the book publisher's digital operation is integrated webshop, which:

• • performs product and inventory management in real time,
  • allows the digital and physical products (e.g. e-books, packages) joint sales,
  • offers a coupon, discount and pre-order system,
  • is linked to a loyalty program and club membership benefits.

Ongoing support and maintenance

Appsters will continue to actively participate in the operation of the project even after its launch:

• • content management support (new books, promos, campaigns),
  • technical maintenance, security updates,
  • integration and fine-tuning of analytical tools.

Custom marketing solutions

The development is closely linked to the publisher's marketing strategy:

• • creating dedicated campaign pages for new releases,
  • newsletter integration,
  • blogging and content marketing tools,
  • Google Analytics integration to measure conversions.

Result:
A well-structured, visually attractive, technically stable and marketing-effective book publishing webshop that worthily represents the world of Éva Fejős's writing and is able to serve the growing readership.